Sponsorship Opportunity

SponsorSponsorship Opportunity

Spring 2026 Sponsorship Opportunities — Riverside Sports Complex

Brand activation and naming rights packages for corporate sponsors

Pine Tar Sports Fund

Keisha Monroe — Director of Partnerships

2900 W. Stadium Blvd, Suite 400, Kansas City, MO 64108

Overview

Riverside Sports Complex is Kansas City's next premier sports and entertainment destination. Opening Q1 2028, the 8,500-seat indoor arena and multi-use campus will host 120+ events per year — attracting an estimated 800,000+ annual visitors from across the metro and region. We are actively partnering with corporate sponsors who want meaningful, measurable brand presence with a sports-passionate, high-income audience.

Partnership Snapshot

Venue Capacity	8,500 seats (indoor arena)
Projected Annual Events	120+
Estimated Annual Visitors	800,000+
Metro Reach	2.3M (Kansas City DMA)
Presenting Sponsor Opportunity	Available — naming rights and title package
Category Exclusivity	Available for anchor partners
Opening Season	Q1 2028

Market Opportunity

The Riverside Sports Complex sponsorship opportunity is a rare chance to establish a brand at the ground floor of a new, purpose-built venue before opening day — when naming rights and foundational partnerships carry maximum long-term value. Corporate partners who commit during pre-opening receive naming recognition built into the physical and digital infrastructure from day one: signage, broadcast, digital, and programming.

→Naming rights partnership available — full venue naming opportunity
→Category exclusivity: lock out competitors in your vertical for 10 years
→Pre-opening pricing: foundational partners receive preferential naming rates vs. post-opening market
→Revenue-linked packages available: align sponsorship cost to verified attendance milestones
→Anchor tenant (regional Hockey franchise) delivers built-in media coverage from Season 1

Market Overview

Kansas City is one of the most sports-passionate markets in the country — ranked top 15 nationally for sports TV viewership and live event attendance. The metro's sports culture, combined with a growing young professional demographic, creates a high-repeat, high-engagement audience for brand partners.

800K+

Projected annual visitors

Top 15

Sports market nationally

$84K

Median household income

58%

Audience under age 45

The Project

**Indoor Arena (8,500 seats)** — Hockey, basketball, concerts, motorsport previews, trade shows, and community events. Full broadcast infrastructure, 360° LED fascia, and 28 premium suite boxes. **Retail and Hospitality District** — 12 food & beverage concepts, 3 private event spaces (capacity 50–500), and street-level retail in a walkable campus environment. **Youth Sports Hub** — 6 indoor courts and 8 turf fields serving 40+ youth sports leagues with 15,000+ participants. Tremendous family-audience brand touchpoints.

Leadership

Our partnerships team brings deep experience in corporate activation, venue operations, and media rights.

Keisha Monroe

Director of Partnerships

10 years in corporate sponsorship sales at enterprise venues. Former partnership director for a Big 12 university athletic department.

Marcus J. Holloway

Managing Partner

Former VP of Business Development for the Kansas City Royals. Deep relationships across Kansas City and Midwest corporate community.

Risks & Disclaimer

This sponsorship deck is provided for discussion purposes only. All terms, pricing, and packages are subject to negotiation. Venue opening is contingent on construction and financing milestones.

Venue opening timeline is subject to construction progress and municipal approvals
Projected attendance figures are estimates based on comparable venue benchmarks and are not guaranteed
Naming rights and category exclusivity agreements are subject to legal review and final contract execution

Ready to take the next step?

We are actively discussing founding partner packages with a select number of regional and national brands. Early conversations lead to the best terms.

Schedule a Sponsorship Call Send Email

Keisha Monroe

Director of Partnerships

partnerships@pinetarsportsfund.com